The Business Winning Masterclass by Shipleywins is designed to help Project, Delivery, and Customer Success professionals turn trusted client relationships into real business growth.

While many professionals in these roles are seen as reliable partners by their clients, that trust is often underleveraged when it comes to identifying and winning new opportunities. This instructor-led workshop provides the practical mindset, skillset, and toolset needed to confidently contribute to account growth and win more business within existing accounts.

The workshop focuses on shifting the role of delivery and support functions—from being viewed purely as operational cost centres to becoming active contributors to revenue and strategic value. By repositioning these roles, organisations can unlock new streams of income while strengthening their client relationships.

Throughout the course, participants will:

• Recognise and act on early buying signals within day-to-day client interactions
• Better understand stakeholder dynamics and evolving customer needs
• Position themselves as proactive, value-driven partners
• Contribute to account growth in a structured and consistent way
• Collaborate more effectively with sales teams to influence opportunities earlier

The masterclass also addresses a key challenge in today’s complex buying environment. Decision-making is increasingly influenced by procurement, finance, and transformation leaders, making it harder to shape outcomes late in the process. 

At the same time, delivery teams - who are closest to the customer - often don’t fully leverage the insights they gather.
This disconnect can result in missed growth opportunities, lower renewal rates, fewer referrals, and deals lost due to delayed or stalled decisions.

By the end of the workshop, participants walk away with a clear, practical approach to turning everyday client interactions into meaningful business opportunities—helping their organisations grow more effectively within existing accounts while reinforcing long-term partnerships.