The Writing Winning Proposals workshop by Shipleywins is designed to help professionals improve their sales effectiveness by creating proposals that truly resonate with customer needs.

This two-day, instructor-led training equips participants with proven tools, techniques, and frameworks to develop compelling, customer-focused proposals that support sales objectives and increase win rates.

At the heart of the workshop is a structured approach to aligning proposals with what matters most to the customer. Participants learn how to plan, organise, and develop proposals that are not only compliant, but also persuasive and strategically positioned.

Throughout the course, participants will:

• Align proposal content with customer needs and expectations
• Integrate sales strategy directly into the proposal approach
• Identify the right resources and competitive insights needed to win
• Plan and structure proposals using a clear, repeatable framework
• Develop strong outlines based on a defined solution and proposal strategy
• Apply best practices to reduce rework, inefficiencies, and wasted effort

The workshop also introduces globally recognised tools and templates, including guidance inspired by the renowned Shipley Proposal Guide...considered a benchmark for best practices in proposal development.

Participants will gain practical skills to plan and write proposals that are clear, compelling, and customer-focused—while improving efficiency across the entire process.

By the end of the training, participants walk away with a consistent, proven approach to developing high-quality proposals that not only meet requirements but exceed customer expectations—ultimately helping them win more business.